THE DIRTY LITTLE SECRET IS OUT
about meetings and conferences – they could generate so much more value.
Collaboration and teamwork drive high-performing organizations everywhere. A study by Frost and Sullivan for Microsoft and Verizon showed that a high degree of collaboration can be more than twice as important as strategy in generating higher value, productivity, sales, innovation, customer satisfaction and profitability. Meetings and conferences can be prime spawning grounds for creative and productive collaboration.