Heather Fraser’s Design Works is a very accessible 3 Gear framework for strategic business design. The book is a treasure trove of case studies, applications, tools and techniques for alternative ways to re-design a business from the inside of the end user out. The book is a guide and toolkit that leaders, managers and consultants can use to help their people break out of old modes of thinking to find new ways of delivering value. Heather is the Executive director of Design Works at the University of Toronto’s Rotman School of Business. Her approach in Design Works is based on her real time experiences with clients in business redesign and her extensive work at Rotman, global leaders in design thinking.